US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
Where are they now: Dan and Dave - Sports Illustrated
12: Ghosts of Dan and Dave undone ~ Americans Ashton Eaton (left) and Trey Hardee went 1-2 in the men's de… | Olympic hero, Inspiring athletes, 2012 summer olympics
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Dan and Dave case study v4
Dan O'Brien - Wikipedia
Dan and Dave & The $30 Million Campaign
Decathlete Dave Johnson shares memories of winning bronze medal in 1992 Olympics - NBC Sports Northwest
50 Worst Ideas in Sports History | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
030 - Dan O'Brien - Decathlon World Record & Olympic Gold - Dan & Dave - Hour Decathlon | Listen Notes
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Dan and Dave – Dan O'Brien
108 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
108 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
The decathlon showdown of Dan & Dave 1992 : r/OldSchoolCool
/arc-anglerfish-arc2-prod-dmn.s3.amazonaws.com/public/N7DXVFTPJSEHMJGFF2VJ5VHMLA.jpg "I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson")
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Dan and Dave – Dan O'Brien
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube
