Leveraging secondary brand associations can be defined as the strategy to build Brand equity - Leveragingsecondarybrandassociationscanbedefinedasthestrat | Course Hero
Full article: Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications
Branding and marketing NIKE 2.docx - 1. Suggest other secondary brand association that could be developed by Nike in future. In the future Nike could | Course Hero